How can we make the LCD less susceptible to static shocks?  

How can we make the LCD less susceptible to static shocks?

I received my pre-assembled MK3 a little over a year ago and within a month or two the LCD stopped working, no idea why. Support replaced it for me which I was immensely grateful for, but I was still puzzled why a brand new printer would have a bad part so early on. Last night I think I realized why -- the LCD panel is extremely sensitive to electric static discharge. Mine is broken -- again. Backlight comes on, button seems to work, but no letters show up on the screen even after a power reset plus leaving it turned off completely for over 12 hours. I felt a pretty good static shock from it after a print last night.

Is there anything we can do (besides some external means like a static mat, etc) to make these panels less sensitive to static? Has this been an issue for others? What do you do to solve this?