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The original strategy employed by advertising agencies with their clients was to charge by the hour. The agency will charge a certain hourly rate and keep track of the number of work-hours needed to finish the assignment. Profit is built into the hourly fee, and the client is normally charged when the service is finished. Another option is for the agency to quote a specific amount of hours and the client to pay them in advance, with any overages paid when the project is completed.
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