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Super Bowl XL (that's 40 for the Roman numeral-challenged) will be played in Detroit on Feb. 5, 2006. Those of us who've been alive for all of them might be feeling our age, yet there's something about this sporting event that makes everyone feel young. The quintessential American sports extravaganza not only celebrates the nation's finest pro football teams but also has morphed into an unparalleled commercial and cultural touchstone, with its obsessive celebrity-watching and exorbitantly compelling television advertising. Edited by Ken Leiker and Craig Ellenport, The Super Bowl: An Official Retrospective is a pictorially rich history of the game in all its aspects, featuring an informative running text and six longer essays by men who've won the Big One : Bart Starr, Phil Simms, Terry Bradshaw, Tom Brady, Doug Williams and Roger Staubach.